The elevator pitch is all about sparking a relationship. Attorneys need to capture a client’s attention in a matter of seconds to build long lasting trust and business. Forget about memorizing a 30 second tell-all. Situations change- so should your elevator pitch. This post from Kohn Communications will shed some light on this elevator pitch best practice.

The Elevator Speech: The Wrong One Can Close the Door

by Larry Kohn

There are a remarkable number of misconceptions about what an elevator speech really [...]