Posts Tagged ‘Elevator Speech’
The elevator pitch is all about sparking a relationship. Attorneys need to capture a client’s attention in a matter of seconds to build long lasting trust and business. Forget about memorizing a 30 second tell-all. Situations change- so should your elevator pitch. This post from Kohn Communications will shed some light on this elevator pitch best practice.
by Larry Kohn
There are a remarkable number of misconceptions about what an elevator speech really [...]